In Jungian psychology the shadow may refer to an unconscious aspect of the personality, which the conscious ego does not identify in itself, or the entirety of the unconscious, everything of which a person is not fully conscious. In short, the shadow is the "dark side".Because one tends to reject or remain ignorant of the least desirable aspects of one's personality, the shadow is largely negative. It is the part of ourselves we don’t want to look at — qualities we deem unattractive, try to push away, overlook, sugarcoat or hide under the surface. Big part of my journey has been working with and embracing my own shadow, bringing my darkness to light in order to heal and embody it, and the result of that is my art, which brought me a lot of creative energy as well as the feeling of wholeness, as Kaufman wrote "in spite of its function as a reservoir for human darkness—or perhaps because of this—the shadow is the seat of creativity. I also call this energy the divine feminine, which is the dark and mysterious side, the darkness where things are born and the source of it all, the emotional and intuitive side of ourselves, the place where the possibilities are infinite. As psychotherapist Steve Wolf noted:

Beneath the social mask we wear every day, we have a hidden shadow side: an impulsive, wounded, sad, or isolated part that we generally try to ignore. The Shadow can be a source of emotional richness and vitality, and acknowledging it can be a pathway to healing and an authentic life."